2026 Spring and Summer Procurement Season Kicks Off: Hong Kong Fashion Show Leads the New Trend of Underwear and Shapewear Foreign Trade

The 2026 Hong Kong Fashion Show (April 27-30) kicked off grandly, as an influential fashion trade event in Asia and even the world, it gathers global buyers, designers and source factories, building an efficient docking platform for intimate apparel foreign trade and driving a steady recovery in overseas orders.

Focusing on the four core trends of technology, fashion, green and comfort, this exhibition makes underwear and shapewear become popular categories. Cost-effective bulk models, seamless and traceless styles, and sports shaping series are favored by global buyers, and Chinese manufacturing with stable quality and flexible customization advantages has become the focus of attention.

As a source enterprise deeply engaged in the field of intimate apparel, Musadi Lingerie relies on the mature industrial supporting facilities in Shantou and a complete supply chain, accurately aligning with the core trends of the exhibition. It has prepared samples and relevant materials in advance to actively connect with global buyers, covering all groups including adults, men, girls and boys. Its products include bulk models and mid-to-high-end models, with camisole styles suitable for outer wear, meeting diverse procurement needs. With flexible customization and stable delivery, Musadi Lingerie has become one of the key enterprises concerned by buyers during the exhibition, helping expand the global market layout and consolidate the competitiveness of Chinese manufacturing in the international market.

Industry insiders stated that as an important window for global fashion trade, the Hong Kong Fashion Show not only gathers cutting-edge trends in the industry, but also builds a core channel for global procurement docking. Source enterprises like Musadi Lingerie, which have both quality and cost-effectiveness, are expanding their global market layout through this exhibition, further consolidating the competitiveness of Chinese manufacturing in the international intimate apparel field and boosting the high-quality development of the industry.